Title

Storyboards for Malt-O-Meal's television advertisement "Funny Bear"

Creation Date

1982
August 1982

Description

Photographic storyboards for the Malt-O-Meal television advertisement "Funny Bear." One sheet is composed of negative film taken while shooting the commercial. The second is a positive print made from the negative sheet on a silver-toned thin sheet made of metal. The third is a positive print on photograph paper for duplication purposes. All three include a logo for the Malt-O-Meal Co. and a heading with information about the commerical as follows: "Product: Malt-O-Meal Hot Wheat Cereal / Code No./Title: XMFC8202/"Funny Bear" / Date: August 1982 Length: 30 Second F/C". Had been stored in brown-paper wrapping labeled XMFC 8202 "Funny Bear" Storyboard (discarded for preservation purposes).